Digital Marketing Manager Job at REV Kitchen & Bar, Beverly, MA

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  • REV Kitchen & Bar
  • Beverly, MA

Job Description

Rev Kitchen & Bar is a modern neighborhood restaurant known for its chef-driven menu, craft cocktails, and warm, inviting atmosphere. We’re passionate about great food, local flavor, and building strong connections in our community. We’re seeking a Digital Marketing Manager to lead and grow our online presence, build loyalty, and connect with guests in creative, meaningful ways.

Position Summary:

The Digital Marketing Manager will be responsible for creating and executing a digital marketing strategy that drives customer engagement, brand awareness, and revenue. This role will lead all aspects of digital content, online advertising, social media, and community engagement—with a strong focus on storytelling, local partnerships, and influencer collaborations.

Key Responsibilities:

• Social Media & Content Strategy:

• Develop and manage content calendars across Instagram, Facebook, TikTok, and other platforms

• Capture high-quality photo/video content of dishes, cocktails, team moments, and events

• Build engaging campaigns that reflect the Rev brand and voice

• Website & SEO:

• Maintain and update website content (menus, hours, events, promotions)

• Optimize for SEO and user experience

• Email & CRM:

• Design and deploy email campaigns to promote events, new menu items, and specials

• Manage subscriber lists and analyze engagement data

• Paid Advertising & Analytics:

• Run and monitor paid ads on Google, Meta, and other platforms

• Track campaign performance and adjust strategies for maximum ROI

• Local Engagement & Partnerships:

• Collaborate with local influencers and creators to promote events and new offerings

• Coordinate digital efforts with PR and community event participation

• Support special events and promotions through digital storytelling

• Reputation Management:

• Monitor and respond to online reviews on Yelp, Google, and TripAdvisor

• Encourage positive feedback and maintain strong brand reputation

Requirements

• Bachelor’s degree in Marketing, Communications, or related field

• 3+ years in digital marketing, preferably in hospitality, food & beverage, or lifestyle brands

• Strong social media skills, with a track record of audience growth and engagement

• Familiarity with tools like Canva, Adobe Creative Suite, Mailchimp, Meta Business Suite, and Google Analytics

• Excellent writing, editing, and content creation skills

• Photography/videography and light graphic design skills are a strong plus

• Deep understanding of local trends and community culture

Benefits

• Creative freedom and high visibility within a growing brand

• Dining discounts and employee perks

• Flexible hybrid work environment (depending on responsibilities)

• Opportunities for advancement and professional development

Job Tags

Full time, Local area, Flexible hours,

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